Frontgate is a furniture and lifestyle retailer with multiple flagship and outlet locations. I worked with many facets of the Frontgate brand, including the print catalog, blog content, iconography, illustration, and photography.
Key skills:
Print Media (Catalog Layouts)
Collaboration with photographers & retouchers
Motion Graphics
Digital Design
Blog Content
2019 Cyberweek Campaign.
Beginning with Black Friday, I concepted a series of creative to carry promotions through the winter holiday. I worked with photographers and creative directors to execute and expand to web, print, and social.
Social - Instagram Stories
I was tasked with evolving the brand on social media, creating motion graphics for placements such as Instagram stories.
Print Catalog
Frontgate places heavy emphasis on its traditional print catalog. I developed catalog layouts via wireframing, styling product lists, and collaborating with a pre-media team of photo retouchers.
Outdoor Furniture Guide Iconography
Throughout my time at Frontgate, I created various illustrations and iconography for blog content and guides.
frontgate.com/homeplusstyle/outdoor/bring-home-measuring-patio-choosing-ideal-layout/
